A New Perspective on Pharma Consulting
At SUN IS UP SERVICES, we believe that Africa and the Middle East represent the most exciting frontier for global healthcare. However, navigating these markets requires more than just capital—it requires local "daylight." We provide the transparency, intelligence, and connections to ensure your products don't just enter the market, but thrive in it.
View Our Regional Expertise
Partner With Us
Our Vision for the future
Lighting the Path to a Healthier Tomorrow
At SUN IS UP SERVICES, our vision transcends traditional consulting. We see a future where the Africa and Middle East region is not just a consumer of global healthcare innovation, but a global hub for pharmaceutical excellence.
Our Vision for 2030 and Beyond:
-
A Self-Reliant Ecosystem: We envision a region empowered by local manufacturing and robust supply chains, ensuring that life-saving medications are always within reach of every patient, from Riyadh to Lagos.
-
Innovation Without Borders: We strive to be the primary bridge that brings the world’s most advanced therapies—biologics, gene therapies, and digital health—to the MEA market with unprecedented speed.
-
Standards of Excellence: Our goal is to harmonize regional operations with global gold standards, making "Made in MEA" a global mark of quality and trust.
-
Empowered Local Talent: We are committed to fostering a new generation of regional healthcare leaders through world-class training and knowledge transfer.
"Our vision is simple: To ensure that when the sun rises on the MEA region, it shines on a healthcare landscape that is resilient, innovative, and accessible to all."
Why Africa & The Middle East?
The MENA region is home to some of the world’s fastest-growing healthcare markets. But success requires more than a global playbook—it requires a local compass.
* Population Growth: Tapping into a market of 1.6 billion people.
* Regulatory Evolution: Navigating the rise of the Saudi FDA, Egypt EDA, and the African Medicines Agency (AMA).
Localization Trends: Shifting from "Import-Only" to local manufacturing and "Made in MEA" initiatives.
Middle East & GCC
High-value specialty care, Vision 2030 alignment, and advanced biotech integration.
North & Sub-Saharan Africa
Expanding access, essential medicines, and building resilient distribution networks.
Our Mission
A New Perspective on Pharma Consulting
At SUN IS UP SERVICES, we don’t just offer advice; we deliver actionable strategies for sustainable success. We focus on the three critical areas required to lead in the MENA landscape:
1
Market Entry & Expansion
Shining a light on new opportunities. We develop data-driven strategies to enter new MENA markets efficiently. From initial feasibility studies to full-scale launches, we ensure your entry is timed perfectly for maximum impact.
2
Operational Excellence
Optimizing for a high-performance future. Maximize efficiency and profitability by optimizing your supply chains and business models. We specialize in localized logistics and cost-effective operations tailored specifically for the MENA infrastructure.
3
Industry Training
Empowering your most valuable assets. Elevate your team's capabilities with specialized pharmaceutical and healthcare training programs. We bridge the talent gap, ensuring your local teams operate at global standards.
Why SUN IS UP SERVICES ?
Why Global Firms Choose Us
-
Brighter Insights: Our "on-the-ground" presence means we see market shifts before they happen.
-
Speed to Market: We remove the friction of regional expansion, cutting down time-to-entry by up to 30%.
-
Cultural Integrity: We speak the language of the regulators and the payers, ensuring your brand is respected and trusted.
Unlocking Growth: The Power of Pharma Consulting in Africa & the Middle East
The pharmaceutical landscape across Africa and the Middle East is undergoing a seismic shift. From Saudi Arabia’s Vision 2030 driving local manufacturing to the rapid expansion of healthcare access across Sub-Saharan Africa, the MEA region is no longer just an "emerging" market—it is a frontline for global growth
However, with high reward comes high complexity. For companies looking to scale, Pharma Consulting is the key to turning regional volatility into a competitive advantage..
Let's connect
Opening hours
Monday - Friday
06:00 AM - 10:00 PM
Saturday - Sunday
08:00 AM - 08:00 PM
Our address
Millenium Center, Level 2, Office N°19, La Marsa Road, Tunis, 2046,
Tunisia
About Us
