We bridge the gap between global innovation and local market reality.
Expert pharmaceutical consulting tailored for the unique landscapes of Africa and the Middle East.
SUN IS UP SERVICES is a specialized pharmaceutical and healthcare consulting company supporting international manufacturers, healthcare organizations, and investors to access, develop, and grow in the Middle East, and Africa.
Leveraging strong regional expertise and a robust professional network, we act as a strategic bridge between global healthcare solutions and local regulatory, medical, and commercial ecosystems.
Our services are structured around three core consulting pillars designed to deliver measurable value, regulatory compliance, and sustainable commercial growth in pharmaceutical and healthcare markets.
1. Pharmaceutical & Healthcare Consulting
We support pharmaceutical, nutrition, and medical device companies throughout the entire market access and commercialization lifecycle.
Market Entry & Market Access Strategy
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Market feasibility studies and opportunity assessment
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Competitive landscape and pricing analysis
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Go-to-market strategy adapted to local regulations
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Market access pathways (public, private, tender-based)
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NUPCO & GPO mapping (Saudi Arabia)
Commercial & Business Development
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Distributor identification, screening, and evaluation
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Partner negotiation support and contract structuring
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Business model optimization (distribution, licensing, JV)
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Launch excellence and commercialization planning
Medical & Scientific Affairs Support
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Medical strategy development
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Scientific messaging and positioning
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Advisory boards, speaker engagement, and KOL mapping
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Medical training for sales and medical teams
2. Medical Nutrition & Specialized Nutrition Consulting
"We provide dedicated consulting services for medical nutrition, infant formula, specialized dietary products, and clinical nutrition solutions, supporting manufacturers and partners across regulatory, medical, and commercial dimensions.."
Medical & Specialized Nutrition Market Strategy
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Market assessment for infant formula, medical nutrition, and specialized dietary products
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Portfolio strategy and lifecycle management
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Competitive benchmarking and pricing strategy
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Go-to-market models for hospital, retail, and tender channels
Hospital & Institutional Access
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Hospital formulary inclusion strategy
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NICU, pediatric, and clinical nutrition access pathways
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Support for tender preparation and submission
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Engagement strategy with dietitians, pediatricians, and HCPs
Medical Education & Professional Engagement
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Development of scientific communication and educational materials
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Advisory boards and expert meetings
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Training programs for medical representatives and nutrition teams
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KOL mapping and engagement strategy
3. Medical Devices & Healthcare Solutions Development
"We assist innovative medical device and health-tech companies to enter, expand, and scale across complex healthcare markets."
Medical Device Market Access
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Market assessment and demand analysis
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Regulatory classification and approval strategy
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Pricing and reimbursement landscape analysis
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Hospital and institutional access strategy
Local Partnerships & Distribution
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Identification of qualified local distributors
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Structuring exclusive or non-exclusive agreements
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Support in tender participation and hospital listings
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Post-launch performance monitoring
Manufacturing & Localization Advisory
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Feasibility studies for local manufacturing
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Joint venture and technology transfer models
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Localization strategies aligned with Vision 2030 (KSA)
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Support for local content and compliance requirements
4. Strategic Advisory & Investment Support
"We assist innovative medical device and health-tech companies to enter, expand, and scale across complex healthcare markets."
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Healthcare business feasibility studies
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Clinic, hospital, and healthcare project development
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Investment advisory and partner identification
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Business plans and financial modeling
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M&A support and due diligence coordination
5. Training, Coaching & Capability Building
"We design and deliver tailored training programs for healthcare professionals and commercial teams."
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Sales & marketing excellence training
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Medical representative and pharmacist training
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Communication and negotiation skills
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Market access and tender management workshops
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Leadership and team performance coaching
Why Choose SUN IS UP SERVICES?
Expertise
Our team comprises industry veterans with deep knowledge and extensive experience across various sectors.
Customization
Our team comprises industry veterans with deep knowledge and extensive experience across various sectors.
Quality
We are committed to delivering high-quality reports and analyses that stand up to scrutiny and support strategic decision-making.
Let’s Build Healthcare Growth Together
Whether you are a pharmaceutical company, medical device manufacturer, healthcare provider, or investor, SUN IS UP SERVICES is your trusted partner to unlock opportunities and deliver sustainable impact. Contact us today to explore how we can support your growth journey.
Let's connect
Opening hours
Monday - Friday
06:00 AM - 10:00 PM
Saturday - Sunday
08:00 AM - 08:00 PM
Our address
Millenium Center, Level 2, Office N°19,
La Marsa Road, Tunis 2046,
Tunisia
